EUDOKMA COURSE

Rhetoric and Narratives in Management Research

ESADE Business School

Faculty:

Eduard Bonet Guinó

Hans Sigaard Jensen

ECTS Credits: 3

Objectives:

To study emerging methods of research in management, especially those that are

closely related to rhetoric of inquiry and other linguistic approaches. The course will

focus on the philosophical foundations of these methods and it is addressed to

students who are interested in the relationships between philosophy and social

research.

To present the first and second linguistic turns, which in the twentieth century constitute

an important background for linguistic methods such as conversation analysis,

discourse analysis and the introduction of narratives as a method of social sciences.

To present the Rhetoric of Inquiry, not as a way of talking well, but a discipline that

studies the means of persuasion by words. It involves a theory of argumentation, a

theory of communication and a logic for action. The course will focus on the, not always

recognized, rhetorical aspects of management research.

To give to doctoral students a conceptual framework of philosophy in which they can

situate and rethink basic concepts on knowledge, knowledge production, epistemology,

participatory action research.

To offer them emerging research methods related to communication and language;

rhetoric; metaphors and narratives

To train them in the critical and efficient use of these methodologies.

To promote research papers and research groups on linguistic methods, rhetoric,

narratives and management.

Methodology:

Lectures

Discussions

Practical sessions

Assessment:

Presentation and final paper.

Syllabus:

· Introduction to linguistic methods on management research

· The first linguistic turn and its relationship with logic

· The second linguistic turn and its relationship with pragmatics and speech acts.

· Theory of conversation and management research

· Discourse analysis and management research

· Rhetoric of Inquiry as a theory of communication and argumentation. Its role in

epistemology

· Rhetoric of Inquiry; metaphors and narratives in management research

· Rhetoric of Inquiry: virtues in economics and management

· Rhetoric, participatory research and action research

Timetable:

May 5th -8th , 2008

From 09:00 h. to 13:00 h.

and

From 15:00 h. to 17:00 h.

For further information

Pilar Gállego

Assistant PhD in Management Sciences

pilar.gallego@esade.edu