EUDOKMA COURSE
Rhetoric and Narratives in Management Research
ESADE Business School
Faculty:
Eduard Bonet Guinó
Hans Sigaard Jensen
ECTS Credits:
3Objectives:
To study emerging methods of research in management, especially those that are
closely related to rhetoric of inquiry and other linguistic approaches. The course will
focus on the philosophical foundations of these methods and it is addressed to
students who are interested in the relationships between philosophy and social
research.
To present the first and second linguistic turns, which in the twentieth century constitute
an important background for linguistic methods such as conversation analysis,
discourse analysis and the introduction of narratives as a method of social sciences.
To present the Rhetoric of Inquiry, not as a way of talking well, but a discipline that
studies the means of persuasion by words. It involves a theory of argumentation, a
theory of communication and a logic for action. The course will focus on the, not always
recognized, rhetorical aspects of management research.
To give to doctoral students a conceptual framework of philosophy in which they can
situate and rethink basic concepts on knowledge, knowledge production, epistemology,
participatory action research.
To offer them emerging research methods related to communication and language;
rhetoric; metaphors and narratives
To train them in the critical and efficient use of these methodologies.
To promote research papers and research groups on linguistic methods, rhetoric,
narratives and management.
Methodology:
Lectures
Discussions
Practical sessions
Assessment:
Presentation and final paper.
Syllabus:
·
Introduction to linguistic methods on management research·
The first linguistic turn and its relationship with logic·
The second linguistic turn and its relationship with pragmatics and speech acts.·
Theory of conversation and management research·
Discourse analysis and management research·
Rhetoric of Inquiry as a theory of communication and argumentation. Its role inepistemology
·
Rhetoric of Inquiry; metaphors and narratives in management research·
Rhetoric of Inquiry: virtues in economics and management·
Rhetoric, participatory research and action researchTimetable:
May 5
th -8th , 2008From 09:00 h. to 13:00 h.
and
From 15:00 h. to 17:00 h.
For further information
Pilar Gállego
Assistant PhD in Management Sciences